How Blogging Can Be Good for Business

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As I was recounting to friends and family the large increase in traffic to my website last week due to some blog posts I wrote, I had been asked more than once about why I was blogging and what it can do to help my business grow.

The short answers I’ve given to those who have asked are that it:

• Gives the impression that I actually know what I’m talking about
• Helps me gain exposure to others within the design community, which will hopefully help me attract new business

The folks over at Vandelay Design wrote something on this topic earlier this year, which sums up perfectly how blogging can enhance business for web designers. They include the two points that I mentioned above, but their list also includes some of the other benefits as well.

To summarize what they wrote, there are ten reasons why designers should blog:

• Increased exposure
• Improved name recognition
• The learning experience
• Networking
• Helps customers find you
• Improved site content for search engines
• Improved communication skills
• Demonstrate your knowledge
• Potential promotion when needed
• Variety of work

You can read the full post here if you’re interested in reading more of an explanation on each point.

So now that I’ve helped answer your question, let me pose two questions to give you an opportunity to add to the conversation. Are there other benefits to blogging that aren’t mentioned above that should be? Do you think blogging would benefit people in other industries in the same way as it does for web designers?

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