Promoting Your Business on Facebook

Are you new here?

If this is your first time visiting our website, welcome! Learn more about us and what we do, or look through our complete blog archives for more good ideas.

I don’t think I have to explain to anyone what Facebook is, since practically everyone is on it already – or at least it seems that way. For those who are small business owners, there are some simple ways for small business owners to market themselves on it. One of those ways is what I did this week, which is to create a page for Addicott Web.

What is my goal in doing this? Simply put, it’s just another way to help people – either in my network, or on Facebook in general (since pages will display in global search results within Facebook) – find out more information about my business, which in turn might hopefully lead to new clients and new projects.

What Is a Facebook Page?

For those who aren’t familiar with pages on Facebook, the help section on the topic describes pages like this:

“Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn’t quite work on Facebook. We created Pages to offer you a way to accurately represent on Facebook what’s important to you in real life. Facebook Pages help you discover new artists, businesses, and brands as well as connect with those you already love. Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages to your personal profile. Please note that only the official representative of an artist or business is allowed to maintain a Page for that figure.”

How to Create a Facebook Page

It was actually somewhat confusing trying to find information on how to go about creating a page. I ended up doing a Google search about it – since Google has the answer for everything – where I found the right page right away. (For those of you who would like to create a Facebook page of your own, you can visit their “Create a Page” tool.)

When you create a page, there are all sorts of fields, widgets, and applications that you can use. Here are the ones that I think are the most important:

• Information – You can enter in basic information in this area, but there is also an application called “Extended Information” that allows you to fill in much more detailed information. I have yet to do this on my page, but I’m planning on doing it. The “Information” field as is doesn’t give you much room to work with, and I’d like to be able to put some more information about Addicott Web for people to see it.
• Photos – This was particularly useful for me because it is basically serving as a portfolio of my work. I posted screenshots of the websites that I’ve designed, and copied the details about each project into the caption for the photo.
• Notes – This section is useful as well because I can import my RSS feed into it, so that any blog posts that I write are automatically updated here as well. Again – it’s just another opportunity to read what I’m writing, comment on it, and get exposure to Addicott Web.

I’ve also left some of the other standard areas up on the page, such as the Discussion Board, Reviews, etc. A number of my clients are in my network on Facebook, so I hope that these areas will come in handy either when working with them, or to help continue our relationship once the project is complete.

Here is what Addicott Web’s Facebook page looks like:

Do You Have a Facebook Page?

So now that I’ve shown you how I’m promoting my business on Facebook, if you have a business, would you create a page as well? Or do you already have one, and have any insights or tips for improvement that you would like to share? Use the comments form below to share them!

3 Comments

1. 

   Reply

   Adam Wratten wrote on December 29, 2008:

   I’ve had a Facebook page set up for our site for a month or so, now. The biggest issue I’ve found is the inability to go out and add people. While you can do this with a regular Facebook profile, the Facebook Pages require users to actually visit the page and become a “fan” of the page. Has anybody come across any solutions to this issue, or maybe found some strategies that helped in getting people to check out your Facebook Page?

   Posted at 12:48 pm

2. 

   Reply

   Francisco Mato wrote on October 8, 2009:

   I really appreciate this information. I was trting to create a strong social networking for my business and think this is the way. Let’s see how to make people come in.

   Many thanks!

   Posted at 8:59 am

3. 

   Reply

   Indies Webs wrote on June 7, 2010:

   Yes page are good to have for business. Group is also one solution.

   Posted at 12:43 am

• Get the
  Feed
• Get Email
  Updates