Latest Blog Posts

New visitors to the website of a small business look for one thing in particular when they’re looking at the website for the first timet. This thing is so important, in fact, that if it’s not there, all hopes for … Continue reading →

If you’re a web designer or web content writer, usability is something you need to constantly keep in mind. As we all know and have experienced, if a website is difficult to use, either in terms of the design/functionality or … Continue reading →

WordPress was originally intended, and is still widely used as, a blog tool, so it’s no surprise to me when clients who I’ve built WordPress websites for ask me about blogging on their new website. I always reply that I … Continue reading →

When I work on a WordPress website for a client, I install any WordPress plugins that I think are necessary for them to use. And after working on a lot of WordPress projects, I’ve basically developed a “package” of plugins … Continue reading →

When it comes to search engine optimization, most people know that it’s all about keywords and how you use them on your website. Web designers and content writers can tell you where and how to incorporate those keywords in your … Continue reading →

When I’m creating a Wordpress website, often times I’ll want a certain image, or a certain snippet of text, to appear on a particular page, but not on any others. How do you do that without creating multiple page or post templates? It’s quite simple actually: use conditional statements. Continue reading →

Search engine optimization (SEO) is essential to the success of most websites, and how you use your keywords is a big contributing factor to that success. It becomes even more important if you’re relying purely on organic search results to drive traffic to your website, rather than paid advertising. Continue reading →

Say a new visitor to your website finds you through a search engine. They’re impressed with your content, which was written to get their attention. They like your professional design, which establishes that you’re a trustworthy brand. So then what? Give them a call-to-action and tell them what they should do, that’s what! Continue reading →

We all know that different types of people use and read websites differently. Most of the time when you think of who the target audience is, the answers are in broad demographic categories: gender, age, people who have an interest in this particular topic, etc. Add to that category higher vs. lower literacy users. Continue reading →

A fresh Wordpress installation is a beautiful thing – clean, simple, and loaded with potential. But before you can start designing your Wordpress website and uploading content, there are some basic things that you need to do in order to configure it properly and make the most out of it. Continue reading →