Category: Web Content

WordPress was originally intended, and is still widely used as, a blog tool, so it’s no surprise to me when clients who I’ve built WordPress websites for ask me about blogging on their new website. I always reply that I … Continue reading →

Say a new visitor to your website finds you through a search engine. They’re impressed with your content, which was written to get their attention. They like your professional design, which establishes that you’re a trustworthy brand. So then what? Give them a call-to-action and tell them what they should do, that’s what! Continue reading →

Launching a website can be a very exciting, yet frantic, time for both my clients and myself. With the end of the project in sight, it’s easy to forget to do some of the basic things that can greatly affect … Continue reading →

As web content writers, we work hard on what we write and hope that people read every word of it. Unfortunately, it doesn’t happen that way. Most people tend to scan content on a website rather than read it, which … Continue reading →

Introductory text is often one of the first things that users skip when looking at content on a website. Even if that’s the case, you shouldn’t ignore it altogether when writing your content. It can have some important usability benefits, … Continue reading →

Links are one of the most fundamental building blocks of successful content on your website, yet many people create them – knowingly or unknowingly – in ways that decrease their effectiveness. Here are some tips that you can use when … Continue reading →

Usability is always a concern of web designers, but when it comes to web content writers, that’s not always the case. There’s no better example of this than the continued use of “click here” in link text. Here are 4 … Continue reading →

Linking to PDF files on the web is an interesting issue in the web usability and accessibility world. It’s something I’ve come across more in my full-time job than with my Addicott Web clients, but it’s still worth taking a … Continue reading →

As I was recounting to friends and family the large increase in traffic to my website last week due to some blog posts I wrote, I had been asked more than once about why I was blogging and what it … Continue reading →

My brother is in Israel on birthright, and like many travel organizations these days, they provide updates from the trip on their website. I’m always looking for inspiration, and thought this would be a good inspiration to write about.