September 9, 2009
Say a new visitor to your website finds you through a search engine. They’re impressed with your content, which was written to get their attention. They like your professional design, which establishes that you’re a trustworthy brand. So then what? Give them a call-to-action and tell them what they should do, that’s what!
August 31, 2009
We all know that different types of people use and read websites differently. Most of the time when you think of who the target audience is, the answers are in broad demographic categories: gender, age, people who have an interest in this particular topic, etc. Add to that category higher vs. lower literacy users.
August 12, 2009
When people first come to me to design a website for them, one of the first things I ask them is who their target audience is. Knowing who a website’s visitors are (or will be) is crucial for designers to know, because it helps us make all of the design decisions that will ultimately comprise [...]
August 6, 2009
Dark websites seem to be growing in popularity lately. If done properly, they can convey a sense of elegance, sophistication, sleekness, and/or professionalism. But in order to create a great dark website, web designers need to pay attention to some special usability concerns that come with the unique territory.
July 7, 2009
Flash banners can be a great addition to a website and can be a great way to convey important information in a visually attractive manner. In order to make them as effective as possible, there are some important content and design considerations that should be kept in mind when creating the banner.
June 30, 2009
Launching a website can be a very exciting, yet frantic, time for both my clients and myself. With the end of the project in sight, it’s easy to forget to do some of the basic things that can greatly affect the initial success of the new website. Here is my list of what I do [...]
June 23, 2009
No page on your website is more important than your homepage, which is why it needs to make a strong first impression on your visitors. To make sure that happens, you need keep in mind some of the unique usability concerns when it comes to writing content for your website’s homepage.
June 9, 2009
As web content writers, we work hard on what we write and hope that people read every word of it. Unfortunately, it doesn’t happen that way. Most people tend to scan content on a website rather than read it, which is why it’s so important to use effective titles and sub-headers on your website.
June 2, 2009
From a web designer’s perspective, creating a better and more usable form usually means coming up with a nice, clean design. That’s definitely true, but it’s not 100% accurate, because how usable your form is also depends on how well you’ve written the instructions contained within it.
May 12, 2009
WordPress is a great tool to build a website in, but when it comes to search engine optimization, there are a few areas where it needs some improvement. The issue of duplicate content is one of them, so I’d like to talk about what duplicate content is before presenting 5 easy ways to fix that [...]