Latest Blog Posts

Say a new visitor to your website finds you through a search engine. They’re impressed with your content, which was written to get their attention. They like your professional design, which establishes that you’re a trustworthy brand. So then what? Give them a call-to-action and tell them what they should do, that’s what!

We all know that different types of people use and read websites differently. Most of the time when you think of who the target audience is, the answers are in broad demographic categories: gender, age, people who have an interest in this particular topic, etc. Add to that category higher vs. lower literacy users.

From a web designer’s perspective, creating a better and more usable form usually means coming up with a nice, clean design. That’s definitely true, but it’s not 100% accurate, because how usable your form is also depends on how well you’ve written the instructions contained within it.

Hosted search engines allow you to easily incorporate a search function onto your website. Almost all of them give you some form code to put on your website, but you don’t have to use that code as they give it to you – you can customize it in order to improve its usability.

Back in February I put together a list of essential plugins for your WordPress website or blog. Since then I’ve come across some additional plugins that I think would be useful to install and which I thought would be worth sharing.

From a usability standpoint, long forms with plain-text labels can be quite boring visually. One way to avoid this problem is to use icons within your input fields to visually indicate what the field is asking for. It’s a nice design touch that you as a designer can do to help make your forms a [...]

HTML forms are always a contentious subject in web design. As a designer, whether you like them or not, forms are important to understand -  especially so since how they are designed has important implications for whether they achieve your intended results.

There are many things that get handed over to the incoming president at noon every Inauguration Day: the keys to Air Force One, the Oval Office, and… the password to Whitehouse.gov?