Latest Blog Posts

What to Ask When Designing for a Target Audience

August 12, 2009

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When people first come to me to design a website for them, one of the first things I ask them is who their target audience is. Knowing who a website’s visitors are (or will be) is crucial for designers to know, because it helps us make all of the design decisions that will ultimately comprise [...]

10 Tips for Improving Your Titles and Sub-Headers

June 9, 2009

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As web content writers, we work hard on what we write and hope that people read every word of it. Unfortunately, it doesn’t happen that way. Most people tend to scan content on a website rather than read it, which is why it’s so important to use effective titles and sub-headers on your website.

Tips to Make Your Hosted Search Tool More Usable

May 28, 2009

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Hosted search engines allow you to easily incorporate a search function onto your website. Almost all of them give you some form code to put on your website, but you don’t have to use that code as they give it to you – you can customize it in order to improve its usability.

Ways to Create Breadcrumbs in WordPress

April 29, 2009

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WordPress doesn’t have a default way of creating breadcrumbs, so when you’re designing a website in it, you have to include them on your own, either by adding some code to your theme’s files or by using a plugin. Here are some ways to create breadcrumbs in WordPress for you to consider.

Thank You for Your Bad Redesign

February 16, 2009

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Dear web design firm, In the year or so that I’ve been in business for myself, I’ve continually looked to improve both my design abilities and how I communicate to potential clients the ways that my knowledge can benefit them. I’ve been making great progress on both fronts, but I’d really like to thank you [...]

Top Google Tools to Use on Your Website

February 10, 2009

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Google provides a range of free tools to help you promote your website and achieve better placement within its search engine results. I use a few of these already, both on this website and for my clients. You might find it useful to hear about what each one can do and see some of the [...]

Using the ALT and TITLE Attributes Properly

February 3, 2009

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Web designers have two main ways to add descriptive text to page elements – the ALT attribute and the TITLE attribute. There is often some confusion about how these two attributes work, for they seem to work in similar ways. In reality, they have different purposes, so knowing what those differences are is important in [...]

SEO for WordPress: The META Tag Problem

January 30, 2009

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Earlier this week I wrote about some simple steps that you can take to help bolster SEO on your website. But the one thing I didn’t mention is that when you build your website in content management systems such as WordPress, some of these steps become more difficult to implement.

Simple Steps to Bolster SEO on Your Website

January 28, 2009

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Although web designers don’t have to specialize in knowing all things SEO, it certainly can’t hurt if they know at least the basics. There are a lot of simple things that can be done when building a website for a client that will help increase the likelihood of the website having good search engine results.

Is the Word “Google” a Verb?

October 29, 2008

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Let’s be honest – most of us probably use the word Google as a verb in everyday conversation. I do it all the time – especially so when my wife and I don’t know the answer to something. Sure enough, whenever we type our question into Google, we usually get a pretty good response.