Latest Blog Posts

Flash Banners: Content and Design Considerations

July 7, 2009

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Flash banners can be a great addition to a website and can be a great way to convey important information in a visually attractive manner. In order to make them as effective as possible, there are some important content and design considerations that should be kept in mind when creating the banner.

Last Things I Do Before Launching a Website

June 30, 2009

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Launching a website can be a very exciting, yet frantic, time for both my clients and myself. With the end of the project in sight, it’s easy to forget to do some of the basic things that can greatly affect the initial success of the new website. Here is my list of what I do [...]

10 Tips for Improving Your Titles and Sub-Headers

June 9, 2009

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As web content writers, we work hard on what we write and hope that people read every word of it. Unfortunately, it doesn’t happen that way. Most people tend to scan content on a website rather than read it, which is why it’s so important to use effective titles and sub-headers on your website.

Avoid Duplicate Content on Wordpress Websites

May 12, 2009

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Wordpress is a great tool to build a website in, but when it comes to search engine optimization, there are a few areas where it needs some improvement. The issue of duplicate content is one of them, so I’d like to talk about what duplicate content is before presenting 5 easy ways to fix that [...]

Ways to Create Breadcrumbs in Wordpress

April 29, 2009

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Wordpress doesn’t have a default way of creating breadcrumbs, so when you’re designing a website in it, you have to include them on your own, either by adding some code to your theme’s files or by using a plugin. Here are some ways to create breadcrumbs in Wordpress for you to consider.

4 Reasons to Avoid Using ‘Click Here’ in Link Text

April 7, 2009

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Usability is always a concern of web designers, but when it comes to web content writers, that’s not always the case. There’s no better example of this than the continued use of “click here” in link text. Here are 4 reasons why you should avoid using “click here” when writing the links in your content.

6 More Wordpress Plugins You Should Be Using

March 27, 2009

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Back in February I put together a list of essential plugins for your Wordpress website or blog. Since then I’ve come across some additional plugins that I think would be useful to install and which I thought would be worth sharing.

Essential Plugins for Your Wordpress Website or Blog

February 25, 2009

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Wordpress is one of the most popular and versatile blogging platforms and content management systems used on the web today. The variety of available plugins is one of the contributing reasons to that, but how do you tell which plugins are essential to use, and which aren’t?

Thank You for Your Bad Redesign

February 16, 2009

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Dear web design firm,
In the year or so that I’ve been in business for myself, I’ve continually looked to improve both my design abilities and how I communicate to potential clients the ways that my knowledge can benefit them. I’ve been making great progress on both fronts, but I’d really like to thank you especially, [...]

Hansel and Gretel Would be Great Web Designers

February 12, 2009

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In the Brothers Grimm fairytale, Hansel and Gretel get lost in the woods, yet are able to find their way home because they left a trail of breadcrumbs on the path.  Web designers use breadcrumbs for the same reasons – in fact, the fairy tale is where the term came from.